Hiring vs Outsourcing B2B Sales: What Most Founders Get Completely Wrong
The debate around hiring vs outsourcing B2B sales shows up in every founder Slack group, every board deck, every seed-stage post-mortem. And almost every time, it gets framed as a binary: do we build an internal team, or do we hand it off to an agency? That framing is wrong. It’s not a hiring question. […]
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